01
Never lose the opportunity
Google, Meta, website, and phone leads can enter one organized customer journey. Missed callers get an immediate, helpful response.
IN DEVELOPMENT · BUILT FROM INSIDE THE FIREPLACE INDUSTRY
One connected app.
Every customer moment.
From the first unanswered call to the final five-star review—bring leads, conversations, scheduling, estimates, dispatch, reminders, team time, inspections, and customer history into one calm operation.
8+ years inside the fireplace industrySalesServiceInstallation
CINEMATIC PRODUCT VISION
MISSED CALL
SM
Sarah Mitchell(417) 555-0148 · 2 minutes ago
Call backAI follow-up started
ASSISTANT CONVERSATION
Hi Sarah — sorry we missed you. How can we help?
Our gas fireplace smells like gas and will not turn on.
✦
READY FOR A PERSON
URGENT 9/10Possible gas issue
Existing customer · fireplace will not ignite · requests help today
SAFE TO AUTO-BOOKFind an open service appointment
orNEEDS HUMAN REVIEWAdd to urgent follow-up queue
PRODUCT VISION · WORKFLOWS SHOWN INCLUDE FEATURES IN ACTIVE DEVELOPMENTSee what exists today →
Lead capturedCustomer understoodAppointment preparedCrew dispatchedReview earned
THE WHOLE OPERATION, ONE PLACELess patchwork.
Less patchwork.
More momentum.
Fireplace businesses are forced to stitch together generic tools that do not understand their work.
We are building one clear system around the customer journey, the field team, and the way a serious fireplace company actually operates.
02
Keep every customer informed
Send thoughtful texts and emails before an appointment, when plans change, and whenever a human touch matters.
03
Run the field with confidence
See the schedule, customer, job notes, photos, crew, and next action without chasing information across five systems.
04
Finish five-star strong
Complete the job, check how the technician did, recover private concerns, and make public reviews easy for happy customers.
ONE CUSTOMER · ONE TEAM · ONE HISTORYAll the work that matters.
All the work that matters.
Finally connected.
CRM is one piece—not the headline. The product is the operating layer that keeps every person and customer moving together.
Communications
Text and email from one history
Leads & CRM
Every inquiry, source, and next step
Estimates
Visual proposals, approval, and signatures
Scheduling
Appointments and open availability
Dispatch
Crews, reminders, and on-my-way updates
Reviews
Feedback, recovery, and reputation
Team time
One-touch clock in and payroll-ready hours
Inspections
Guided photos, findings, and reports
Connections
QuickBooks, maps, payments, and more
HONEST PRODUCT PROGRESSReal foundation.
Real foundation.
Ambitious next layer.
We will not pretend every connection is finished. Here is what is built, what is being deepened, and what the production launch still needs.
Already in the product
- Customer records and activity history
- Professional estimates and customer approval
- Dispatch, reviews, map, and team time
- Owner controls and multi-location structure
Being made deeper
- Missed-call AI follow-up and urgency queue
- One-week, one-day, and day-of appointment reminders
- On-my-way messages and private review recovery
- Guided inspections and payroll-ready team time
Prepared for launch
- Phone, text, and email providers
- Google and Meta lead sources
- QuickBooks, payments, and payroll
- Maps, storage, monitoring, and analytics
AI THAT KNOWS WHEN TO STEP BACKAutomation for speed.
Automation for speed.
People for judgment.
The assistant gathers the minimum useful information, schedules routine work, and surfaces everything else with an urgency score and a short human-readable summary.
Tell us where a person should take overHUMAN FOLLOW-UP6 open
SM
URGENTPossible gas odorExisting customer · unit will not ignite
Call now →LP
IMPORTANTNew fireplace consultationRemodeling living room · timing flexible
Today →RC
ROUTINEAnnual maintenancePrefers a weekday morning appointment
Tomorrow →BUILT AROUND THE RELATIONSHIPPresent when needed.
Present when needed.
Invisible when not.
The technology should make the fireplace company feel more responsive, professional, and personal—not make the customer feel like they are talking to a machine.
✓ Your voice✓ Your approval✓ Your relationships
CUFounder perspective
BUILT FROM INSIDE THE INDUSTRYNot a far-off dream.
Not a far-off dream.
A product being built.
Founder Casey Unruh brings more than eight years of hands-on fireplace experience across sales, service, and installation.
“I have worked in the field, handled service calls, completed installations, and helped customers through the sales process. I am building the operating platform I wish our industry already had.”
CLEAR ANSWERSWhat this is.
What this is.
Where it is going.
Who is this being built for?+
Fireplace retailers, showrooms, installers, service companies, chimney professionals, and multi-location fireplace businesses.
Is all of this live today?+
There is a working product foundation with customer records, estimates, dispatch, reviews, mapping, team time, owner controls, and multi-location structure. The deeper automations and outside connections shown here are being built and validated with founding companies.
Is this mainly a CRM?+
No. CRM and lead management are one connected part of an all-in-one operating platform for the entire customer and field-service journey.
What happens after a missed call?+
The planned workflow immediately texts the caller, learns what they need, summarizes the conversation, scores urgency, and either schedules the right appointment or places it in a prioritized human follow-up queue.
Can customers receive automatic appointment updates?+
Yes. Companies will choose which text and email reminders go out one week before, one day before, the day of, and when the technician is on the way.
Will it connect to other systems?+
QuickBooks, phone and text providers, email, Google and Meta leads, maps, payments, and payroll connections are part of the production integration plan.
Can every employee have a separate login?+
Yes. Each company has a private workspace with locations, role-based team access, owner controls, and individual employee accounts.
How can I influence what gets built?+
Join the founding group and tell us what is missing, what feels wrong, and which workflow would make the biggest difference to your company.
FOUNDING GROUP · EARLY ACCESSHelp build the platform
Help build the platform
our industry deserves.
We want honest feedback from fireplace-company owners and team members—not polite applause. Tell us what is missing, what would fail in real life, and what would make this indispensable.
01
Shape the workflowsShow us how your team actually handles leads, jobs, customers, and follow-up.
02
See the product evolveReceive thoughtful progress updates and early previews.
03
Receive priority accessBe among the first invited when the next pilot is ready.